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With the launch of the S9, Samsung was looking to cut through the clutter and create a different way to engage users with the features of the phone. Our Studio Sessions property was a match made in heaven.
We focused on the makers of music, and featured (3) world class producers. We offered a once in a lifetime chance to create a hit with the masters of the beat to 20 of the brightest stars from Country to Rock, Hip Hop to Pop. The program delivered 5 videos, 12 exclusive tracks and thousands of views, listens and shares.
YouTube engaged ent! to build out an epic moment in music, for their launch of the streaming platform in Canada. The Toronto market has a plethora of concerts and fans can be fickle. We built a show strategy that played up the brand messages of diversity and discovery all with an element of surprise.
19 artists took the stage each performing two of their songs in a 2 hour show filled with incredible show moments. We took the consumer on a music journey leaving them with a playlist to remember.
Makers of the some of the best caps in the world, New Era was looking to authentically connect their consumers with the lifestyle their caps are so abundantly a part of. Ent! created a Hip Hop House Party that engaged the New Era consumer with the underground hip hop scene.
Part music discovery, part celebration the New Era Session event was the influencer event of the season. Driving awareness to no only the create music of the city, but the influencers who wear the brand.