Sony Music Unlimited Launch Event
Sony wanted to break through the clutter for the Canadian launch of Sony’s Music Unlimited platform, a subscription based service that provides consumers with access to over 16 million tracks. Aligning with Canada’s music awards, the Junos, gave Sony the opportunity to connect with music fans and loyal consumers through an event that was the biggest night aside from the Juno’s itself.
EDM superstar DeadMau5 played to a packed sold out show the Saturday night before the Juno Awards. The sponsorship provided Sony with value added radio and digital media as well as branded exposure at the event. Attendees participated in red carpet photo ops and enjoyed the hottest party at the Junos with an unforgettable experience that only Sony Music Unlimited was able to provide.