Holiday Inn® and Holiday Inn Express® partnered with Coca-Cola® to produce a community driven event series that celebrates iconic moments and connections enabled by travel. The Marquee Moments series of live events features epic moments in music designed to tell the brand story for all three brands through an immersive a cultural moment driven by the authentic emotion of human connections.
To launch the YouTube streaming platform in Canada, they partnered with ent! to build out an epic moment in music with a show strategy that played up the brand messages of diversity and discovery all with an element of surprise.
19 artists took the stage each performing two of their songs in a 2-hour show filled with incredible show moments. We took the consumer on a music journey leaving them with a playlist to remember.
Created exclusively for VISA Infinite Card members, this strategic event series was promoted through a print, radio, and online promotional campaign. Partnering with musical talent with passionate fan bases the series welcomed artists like Kate Perry, Lady Gaga, and Robin Thicke (to name a few) , each delivering an emotional experience and memory for attendees. A perfect fit for the VISA brand, proving leadership can be demonstrated in meaningful ways.
With the launch of the S9, Samsung was looking to cut through the clutter and create a different way to engage users with the features of the phone. Our Studio Sessions property was a match made in heaven.
We focused on the makers of music, and featured (3) world class producers. We offered a once in a lifetime chance to create a hit with the masters of the beat to 20 of the brightest stars from Country to Rock, Hip Hop to Pop. The program delivered 5 videos, 12 exclusive tracks and thousands of views, listens and shares.
A partnership created around a shared passion to end cyberbullying and to make the digital world a friendlier place, ent! captured a Bronze Cannes Lions in Entertainment for Music for “No More”, a message song calling for an end to cyberbullying, sung by Vancouver hip hop artist SonReal in support of Telus’ “#EndBullying” campaign.
We have an ENDLESS PASSION FOR BRANDS and for 10+ years have been committed to building community around micro-moments with scalable reach.Who We Are ▸