AMC Teen Strategy
ent! delivered and won an RFP process to provide a detailed strategic brand roadmap to create the next generation of the Coca-Cola & AMC Teen Program, and from the process secured the business.
Challenge
Define a new strategic approach to evolve the Coca-Cola & AMC Teen Marketing Program, with recommendation of an Activation Strategy in complement.
Solution
ent! Marketing took a 360 degree view of the task, taking a deep dive into the details of the existing program, analyzing it, and positioning it against potential competitors in the marketplace in order to identify key areas of opportunity as it relates to consumer targets, segmentation, behavior, and loyalty.
Market Research
& analysis
Vision,
Mission &
Goal Setting
Strategy &
Tactics
Execute &
Measurement
Problem Identification
Program
Ideation
Implementation & Activation
