Chili’s
3 For Me Deal
A creative digital campaign to promote the rebranding of the “3 for Me” menu deal at Chili’s. The campaign features Brian McKnight, centered around educating consumers of the value and ease of the deal.
Challenge
Identify a strategic ambassador to drive nostalgia and garner earned media through a digital-first campaign.
Solution
ENT identified Brian McKnight as the key ambassador to champion this campaign and through rewriting “Back at One” with a comedic tone allowed the campaign to drive significant reach.
2024 Clio Music Awards
Views On YouTube
Views on TikTok
Views On Facebook
Ambassador Scouting
Social Media Amplification
Talent Management
