The Coca-Cola
Sips & Sounds
Summer Festival

A new proprietary event, Coca-Cola’s Sips and Sounds was a free 1-day music festival that came to life at the Moody Amphitheater at Waterloo Park in Austin on Saturday, July 29th, 2023. Designed to localize Coke’s global music campaigns, the 6 set event was headlined by The Chainsmokers, and featured performances by Yungblud, Tate McRae, Latto, Gayle, and Jake Wesley Rogers from 2pm to 11pm in front of a 4000+ live audience. 

Challenge

Create and produce a one-of-a kind Coca-Cola brand experience to deepen consumer engagement and increase sales of Coke products with an epic, single day, pop-up music festival in Austin, Texas targeted to Coke consumers. 

Solution

ENT identified, negotiated, and directed six emerging and established artists from across music genres to each perform a 30 – 60 minute set, delivering the ultimate live Coke Studio show over 9 hours in the summer heat of Austin, Texas.  

Performing Artists

Music fans

FAHRENHEIT

Impressions

Talent Management

Show Production

On-Site engagement

Experience Us

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