Metro Homegrown
For Canada’s 150th birthday, Metro had the opportunity to celebrate the things that make Canadians proud… like great music and spectacular food. ENT! developed various food and music-oriented concepts that were customized to the brand resulting in six unique events that told a Metro-inspired story about Canadian food and music.
Challenge
Find a meaningful way to celebrate Canada 150 with Metro consumers across various markets. An experience that was unconventional, high end, and spoke to the brand story.
Solution
“The Homegrown Tour” provided Metro with an Ontario-wide platform to celebrate Canada's 150th anniversary. ENT! connected Metro to incredible Canadian musicians, and local chefs from each of its markets. Both culinary and musical talent were featured at these unforgettable pop-up celebrations of local food and music.
Events
Impressions
Branded experiences
Live Performances
Outdoor Activities
