Pringles
On-Pack Promotion
An on-pack promotional partnership with Ticketmaster and Google Play Music, to drive value to customers off the shelf.
Challenge
Create a unique consumer promotion campaign involving music, to increase ‘off the shelf sales’ to promote the Pringles brand and increase product appeal. 
Solution
A strategic partnership with Ticketmaster and Google Play Music, adding value to Pringles consumers through extensive prizing, increased product sales, brand extension beyond purchase and retail space, and deeper engagement with a younger target audience. Â
Pin On-Pack
Redemptions
Participating
Locations
Program Ideation
Web Design
Partner Negotiation
