Six flags Gaming House
With gaming and esports on the rise, Coca-Cola and Six Flags came together to create a cutting-edge gaming experience and a unique destination within the Parks targeting Gen Z and Millennials.Â
Challenge
Build brand equity, boost park traffic, and drive revenue across the Six Flags Park network with focus on the summer months to deepen consumer engagement and achieve national reach.
Solution
Gaming House, a custom-designed gaming space built to deliver an elevated gaming and esports experience that gamers could not get at home. Dedicated on-property locations featuring top-of-the-line gaming technology, games, and technology in a set-up designed perfectly for players to pit themselves against each other in competition all summer long. Â
Participants
Impressions
Earned Media
New Asset Creation
Content Distribution
On Site-Tournaments
