Slim Chickens
Slimsanity
We teamed up with Slim Chickens to add an extra dose of excitement to college basketball. We granted access to the epic digital basketball game we called 'Slimsanity.' The best part, you could play and get a chance to win daily prizes.
Challenge
Deliver an on-pack offer to engage consumers with Coca-Cola and Slim Chickens around college basketball to drive revenue, increase Slim Chickens App downloads, and engagement throughout March.Â
Solution
31 Days of Slimsanity, a March Madness inspired mobile Pop-A-Shot game experience accessed through the purchase of a 32oz. souvenir cup with QR code delivering the chance to win daily and grand prizes. Promoted through Slim Chickens in-store POS, digital and social media content.Â
Increase
In Sales
Impressions
Online
New App
Downloads
Games
Played
Branded Design
Customized Digital Game
Application and Social Integration
