Telus
Anti-Bullying
As a national internet and wireless provider, Telus understood that there was an emerging concern with the cyber bullying that was occurring through online platforms. Telus was motivated to start a conversation with their young audience to drive change and END BULLYING.
Challenge
Try to reach a younger audience in a way that educated and motivated them without preaching to them. This had to demonstrate direct and authentic connection through the lens of music.
Solution
ENT commissioned an artist to create a song that not only spoke to the issue, but also spoke directly to this target audience. This message needed to have an immediate impact and maximum amplification. ENT identified and negotiated Son Real to write “No More”, a single on Son Real’s album, produced into a music video, charted on radio, and earned millions of streams.
Cannes Lions award
Audio Streams
Youtube Views
Pledges to be
kind online
Talent Identification
Music Production
Digital Distribution
