VISA Infinite Music Series
A series of up close & personal events curated in iconic music studios and intimate music venues, featuring 10+ artists including Joss Stone, Dave Matthews, James Blunt, Lady Gaga, Katy Perry, Drake, Sarah McLachlan, Serena Ryder, Diana Krall, Alicia Keys, and Robin Thicke.
Challenge
Create a meaningful, personal connection point to drive brand awareness, exposure and value for their consumers ultimately increasing the retention rate of Visa Infinite cardholders.
Solution
“Up Close & Personal”, an exclusive music series for Visa Infinite cardholders that offered access to the hottest stars in the form of meet and greets, intimate performances at unique music venues, photo takeaways, and collectable giveaways. A ‘surprise and delight’ experience for fans supported through bold visual content, brand ambassadors, VIP lounges, media coverage, advertising, and PR.
Exclusive
Customer Events
Cardholder
Engagements
World class
Artists
Creative Storytelling
Bespoke Hospitality experiences
Artist Negotiation
