YouTube Music
Canada Launch
YouTube used their annual client up front event to announce the launch of their new music service coming to Canada. The evening was hosted by Lilly Singh and featured such superstars as Glorious Sons, Charlotte Cardin, Daniel Caesar, DVSN, The Reklaws and Jessie Reyes. Rather than just stage a concert, ENT created a vital night of music that may never be replicated.Â
Challenge
YouTube needed to make an ‘announcement’ that would allow this prestige service to hit the ground running. More than just having the need to create awareness, they needed to create buzz in the industry. They needed the music community and advertisers to get excited.
Solution
ENT created and executed an intimate, epic, multi-stage, multi-artist show that featured 19 celebrated headliners of all musical genres who performed their hits over the course of a two hour spectacle and advertisers to get excited.
Performing
Artists
Hour Show
Attendees
Concert Production
Artist Identification
Creative Storytelling
