EXPERIENTIAL ENTERTAINMENT MARKETING
The Coca-Cola Sips & Sounds Summer Festival
Amplified by Coke Studio
A new proprietary event, Coca-Cola’s Sips and Sounds was a free 1-day music festival that came to life at the Moody Amphitheater at Waterloo Park in Austin on Saturday, July 29th, 2023. Designed to localize Coke’s global music campaigns, the 6 set event was headlined by The Chainsmokers, and featured performances by Yungblud, Tate McRae, Latto, Gayle, and Jake Wesley Rogers from 2pm to 11pm in front of a 4000+ live audience.
CHALLENGE
Create and produce a one-of-a kind Coca-Cola brand experience to deepen consumer engagement and increase sales of Coke products with an epic, single day, pop-up music festival in Austin, Texas targeted to Coke consumers.
SOLUTION
ENT identified, negotiated, and directed six emerging and established artists from across music genres to each perform a 30 – 60 minute set, delivering the ultimate live Coke Studio show over 9 hours in the summer heat of Austin, Texas.
6
PERFORMING
ARTSISTS
4k+
MUSIC FANS
100+
FAHRENHEIT
10M
IMPRESSIONS
Talent management
Show direction
Show production
