EXPERIENTIAL ENTERTAINMENT MARKETING
31 Days of Slimsanity
Slim Chickens
We teamed up with Slim Chickens to add an extra dose of excitement to college basketball. We granted access to the epic digital basketball game we called ‘Slimsanity.’ The best part, you could play and get a chance to win daily prizes.
Challenge
Deliver an on-pack offer to engage consumers with Coca-Cola and Slim Chickens around college basketball to drive revenue, increase Slim Chickens App downloads, and engagement throughout March.
SOLUTION
31 Days of Slimsanity, a March Madness inspired mobile Pop-A-Shot game experience accessed through the purchase of a 32oz. souvenir cup with QR code delivering the chance to win daily and grand prizes. Promoted through Slim Chickens in-store POS, digital and social media content.
18%
INCREASE IN SALES
266M
IMPRESSIONS
ONLINE
27K+
NEW APP DOWNLOADS
119K
GAMES PLAYED
Customized digital game
Application and social integration
